Haers Smart Manufacturing Park Commences Construction, Opening a New Chapter of Productivity

According to the industry’s data report, the Chinese insulated cup market is expected to continue to grow, and will reach 56.47 billion yuan by 2026, with huge market potential. At the same time, the functional attributes of insulated bottles are gradually emerging. Only products that can truly apply to different life scenarios, have health quality assurance, conform to fashion trends, and show the personalized needs of consumers can meet needs of the majority of consumers.

On March 14th, the groundbreaking ceremony of Haers Smart Manufacturing Park was held in Yongkang City, Zhejiang Province. Zheng Yuntao, Mayor of Yongkang City, Li Haofeng, Standing Committee Member of Yongkang Municipal Party Committee, Lv Qiang, Chairman of Haers, Wu Zifu, President of Haers, as well as relevant leaders and guests, business representatives attended the ceremony.

The construction of the Smart Manufacturing Park is also an important practice of Haers to help capacity upgrading with digital production management system. The project covers an area of 224.98 acres, and plans to build new modern factory buildings and auxiliary buildings, introduce MES production and manufacturing execution system, ERP system, and APS advanced scheduling system, comprehensively optimize the process, improve the production environment, ensure timely and effective communication of supply and demand information, achieve the efficient integration of production resources, and significantly improve the automation, digitization, and intelligent manufacturing level of product lines in conjunction with the information system platform. This significantly improves production efficiency and product quality. This will effectively shorten the product cycle from design to delivery, meet the market’s urgent demand for personalized and customized products, and enhance the competitiveness of Haers in China and even in the global insulation bottle market.

After the completion of the future Haers Smart Manufacturing Park, the introduction of automatic polishing line, spraying line, silk screen packaging and other advanced intelligent production equipment, combined with the supporting information technology system platform, can significantly improve the automation of the product line, digitalization, intelligent manufacturing level, and further improve the production efficiency and management efficiency, through the monitoring, collection, and sharing of data, to achieve the real-time control of the production process, dynamic balance, and significantly reduce the production cost.

At the same time, the transformation and upgrading of the product line will significantly improve the company’s high-end manufacturing capacity, improve product production efficiency through digitalization, intelligent production lines, to meet the needs of customers for a large number of customized services in the future, enhance the company’s competitiveness in the market, improve the company’s profitability after the empowerment of technological innovation to bring the line to the point, the line with the surface to further strengthen the company’s advantage of scale effect.

The promotion of Haers Future Smart Manufacturing Park project is undoubtedly a pre-action taken by Haers to face the rapidly changing market. Lv Qiang, Chairman of Haers, said that since 2021, Haers has started digital transformation, continuously improving the basic work of standardization, automation, informationization, and lean production, laying a foundation for digital transformation strategy. It also promotes industrial innovation through technological innovation, giving birth to “new industries,” “new models,” and “new momentum” with disruptive technologies such as Haers’ independently developed lead-free vacuum green manufacturing technology, high-pressure resistance and expansion integration technology, and two-phase flow replacement electrolysis technology, which are at the forefront of the bottle industry.

Lv Qiang also said that the construction of the Future Smart Manufacturing Park project should be a new starting point, do a good job of industrial integration, promote digital transformation strategy, aim for the lighthouse factory construction, and take Haers’ medium and long-term strategic goals proposed in 2012 as the overall framework, continuously improve its own strength, contribute to the sustainable development of the entire insulated bottle industry, lead the benign development of the bottle industry, and achieve a win-win situation with shareholders, consumers, and society.

Based on the new starting point of the Smart Manufacturing Park, Haers will adhere to the innovation-driven, lead by example, lead the high-quality development of the bottle industry, enhance the international competitiveness of the industry, and continue to enhance the competitiveness of the national industry, brand effect and internationalization and contribute to their own strength.