Haers works with NIO to explore a new chapter of future intelligence

On September 19, 2023, Haers and NIO had a full communication and discussion on the cooperation mode, cooperation planning, and cooperation goals between Haers and NIO at NIO Center｜the West Lake in Hangzhou. Represented by Wu Zifu, President of Haers, and Fan Hongyin, General Manager of NIO’ s Hangzhou and Chongqing Regional Companies, both parties shared and exchanged in-depth information on their respective brands, user operations and marketing models, as well as talked about the direction of future cooperation.

User operation is a major feature of NIO, which is committed to creating a community that starts with a car, shares joy and grows together, and creates an enjoyable lifestyle for users. Based on this, high-end, high-performance intelligent electric vehicle products and innovative Internet-based service experience become two directions that need special attention.

On that day, Fan Hongyin, General Manager of NIO Hangzhou and Chongqing Regional Company, led Wu Zifu, President of Haers, and his delegation to visit and explain NIO’s entire product line and battery exchange technology.

Haers also upholds the same concept, since July 2022, Haees has re-established the brand positioning of “the world’s leading Chinese bottles expert”, and implemented a boutique domestic product strategy with a user-oriented and product-centric approach.

Wang Songjiang, Deputy General Manager of Haers Intelligent Eco Business Unit, shared the operation and deployment of Haers’ intelligent product line, including the introduction of the intelligent product selection, the sales situation and the product matrix. Yang Jian, Key Account Manager of Business Development Department 3 of Haers, introduced the cooperation status of existing orders with NIO, and the products were widely praised by NIO users. Afterwards, Liu Runjun, President of Haers Research Institute, made a detailed introduction on the direction of the technical reserve of intelligent products.

Haers is one of the influential professional stainless steel vacuum heat preservation utensils manufacturers in China, and NIO is one of the influential intelligent electric vehicle brands in China. Mr. Wu Zifu, President of Haers, said that in the subsequent development, we also look forward to joining hands with NIO to deepen and broaden the cooperation between the two sides, and to explore a new chapter of future intelligence with two-way empowerment.