Haers held the new conference of “Aerospace Junior Titanium bottle”
On September 9, 2021, Haers, the first listed company in China’s bottle industry, and the pioneer of aerospace science popularization, Ases Aerospace, announced the opening of strategic cooperation and the release of the first aerospace science popularization IP in the bottle industry in the Yangtze River Delta region – “Aerospace Junior”. “Aerospace Junior” is an image of an intergalactic explorer wearing a backpack with gray hair and resourcefulness. Later on, he will transform into a space science popularization messenger to guide the public to experience every step of the integration of Haers and space technology and culture up close.
Dream of spaceflight, run to the sky. As China’s aerospace industry has achieved remarkable successes time and again, it has set off a national aerospace fever, which of course includes many teenagers who have dreams of spaceflight. Haers not only applies aerospace technology to life, but also promotes the popularization of aerospace science and helps to strengthen the aerospace country. This is actually part of Haers’ technology brand plan for positive energy.
In order to inherit the spirit of aerospace and support China’s aerospace development, Haers held a new conference of “Aerospace Junior Titanium bottle” on April 23, 2022, launching a newly designed aerospace science and technology insulated bottles for teenagers. Haers and Ases Aerospace joined hands to officially announce that “Aerospace Junior Titanium bottle” was born on April 24th, the day before the Space Day of China.
At the new product release conference, the “Aerospace Junior” digital collection, which was launched at the same time, also received widespread attention. This is also the “innovative” practice of Haers to use digital products and physical objects in the virtual and real platform interaction. Haers chose this time to layout the digital collection, not only to create a new mode for traditional bottle industries to enter the digital age, but also to better empower the development of the industry, the achievement of consumer growth, the formation of the development of a new field of synergy, as a way to promote the realization of a wider range of virtual reality connectivity, laying a model for the development of a leading digital world platform in the industry.
At the same time, the two sides will also carry out aerospace science exhibition, “I want to say something to space” and other aerospace activities, aiming to strengthen the scientific and technological literacy of China’s youth, sow the seeds of the space dream in the hearts of more and more young people, cultivating reserves for China’s aerospace industry.
Ases Aerospace said that the initial purpose of opening up the cooperation platform of “Space+” is to spread Chinese space culture more widely, and it is hoped that through this cross-border cooperation with Haers, not only the transformation and application of space technology can be realized, but also cultural creativity can be used to break through barriers, popularize the knowledge of spaceflight to more young people, and bring more spaceflight cultural products to the public.
The brilliant chapter of aerospace industry also needs the support and participation of more enterprises and young people. Haers ‘s “Aerospace Junior Titanium bottle” new conference was not only held to promote aerospace science and technology, but also an innovative attempt to drive the bottle industry into the digital era. In the future, Haers and Ases Aerospace will work together to carry out more aerospace activities, cultivate young people’s scientific and technological literacy and aerospace dreams, and contribute to the development of China’s aerospace industry.