Haers Donates Insulated Bottles To Pay Tribute To Border Patrol Heroes

Mujixiang, located in the northwest frontier of China, bordering with the Republic of Kyrgyzstan Republic and the Republic of Tajikistan, with an average altitude of up to 3,700 meters, complex terrain and difficult conditions. Along the nearly 300 kilometers of border line in Mujixiang, border patrol officers steadfastly guard the mountains and forests day after day, measuring the territory with horseshoes and footsteps, and verifying patriotic enthusiasm with freezing cold and years of dedication.

Restricted by the external environment, the living conditions of the border are very difficult, not only do the members have to endure various inconveniences and risks caused by the cold weather, but sometimes even the normal water demand cannot be guaranteed. The border patrol members often have to drink river water or snow water that has not been purified, which poses a certain threat to their health, including yellowing and calcification of teeth and the formation of stones inside the body. Under such difficult conditions, the patriotism and selfless dedication of the border patrol team members are truly admirable.

After learning about the actual difficulties of border patrol members in Mujixiang, Haers acted quickly to raise material resources, immediately contacted the local docking units and logistics organizations, and delivered 1,500 high-performance insulated bottles suitable for plateau climate to the border patrol members, so that they can timely and safely replenish hot water when carrying out their duties. Haers supported these heroes guarding the frontier with practical actions, and deeply practiced the brand mission of “making love more warm”. These insulated bottles not only have excellent insulation performance, which can maintain water temperature for a long time under the high-cold environment, but also have the features of durability and lightweight, which are very suitable for the border patrol members to use in the outdoor.

This act of kindness by Haers not only brought warmth and comfort to the border patrol members, but also encouraged them spiritually, interpreting the brand concept of “making love more warm” with practical actions, and demonstrating corporate social responsibility and a strong patriotic enthusiasm.

In order to thank Haers for their love and charity, the members solemnly held a goat-carrying competition to express their joy and gratitude with the traditional Uighur custom. Although the insulated bottles from Haers are not enough to warm the coldness of the whole plateau, they are enough to warm their hearts and give them the strength to go on. These love and care from all over the place will also create more heart-warming stories on the land of the border.

In the future, Haers will continue to pay attention to public welfare and charity, actively practice social responsibility through various activities, do its best to help more people in need, and inspire more individuals and enterprises to inject more positive energy into the society through practical behavior.