Haers becomes Eastman’s key partner

With health and environmental protection becoming a global consumer trend, Haers and Eastman Chemical Company (hereinafter referred to as “Eastman”) have upgraded their years of in-depth cooperation once again.

On March 26, 2024, Haers signed a cooperation agreement with Eastman Chemical Company, the U.S. specialty chemicals giant, and officially became the first batch of key brand partners authorized by Eastman Tritan™ brand in China, and together they are heading towards a new stage of all-around strategic cooperation, and are working together to lead the bottles industry towards a healthier and safer direction. Mr. Chen Haitao, Eastman’s Asia Pacific Sales Director, and his team visited the site and started an in-depth exchange and discussion on the future cooperation with senior leaders of the company, including Mr. Wu Zifu, president of Haers.

Founded in 1920, Eastman Chemical Company (NYSE: EMN) is a global enterprise with a hundred years history. Tritan™ is a new generation of copolyester developed by Eastman Chemical Company in 2007. Products made from Tritan™ plastic are BPA-free, transparency, durability and aesthetically pleasing, and are widely used in sports and leisure bottles, baby products, food containers and other fields, especially in the field of baby products, which has become the designated material in Europe and the United States.

Haers, as a leading enterprise in the domestic bottle industry, has been deeply engaged in product research and development, design, manufacturing and sales for many years, adhering to the concept of focus, professionalism and expertise, from raw materials to finished products, strict quality and safety control, and craftsmanship to create products that make consumers feel safe and at ease.

Over the years, Haers has been using Eastman’s Tritan™ material as an important raw material in the production process, so as to ensure the health, safety and environmental characteristics of such products. The deepening of this cooperation is not only a recognition of the achievements of years of cooperation between the two sides, but also a joint plan for future development, and demonstrates the growing strength of product innovation and brand value of Haers.

Behind this cooperation is Haers’ keen insight into market demand and positive response to health trends. In the future, Haers will continue to adhere to the principle of innovation-driven, quality-oriented, to create “Five merits bottle” with core technology, to provide global consumers with better products and services, to promote the intelligent and healthy development of the bottles industry, and to make more excellent “intelligent manufacturing in China” products shine on the world stage.