Haers Attends 2024 World Brand Moganshan Conference with New Products

From May 10 to 12, 2024, the 2024 World Brand Moganshan Conference opened in Deqing, Huzhou, Zhejiang Province. With the theme of “Brands making the world a better place”, the conference gathered more than 4,000 representatives from local governments, overseas media, global academic institutions, industry associations and enterprises from all walks of life around the world. As a leader in China’s bottle and kettle industry, Haers was invited to participate in the conference, using the “bottle” as a medium to build a cooperation and exchange platform for China’s brand building, sharing brand building experience with global brand leaders, contributing to the wisdom of innovation, and promoting the common development of global brands.

In recent years, Haers has continued to promote the brand strategy upgrade, in 2023, Haers opened a new brand journey with the positioning of “Chinese expert in bottle and kettle”, taking the product as a breakthrough, and using the core science and technology to achieve the “Five merits bottle”(good material, good craftsmanship, good quality, good appearance, and good reputation). “The brand is receiving increasing attention from all walks of life, ‘how to build a good brand’ will become an important issue for more organizations in the future.” Wu Zifu, president of Haers, said that consumers’ health awareness and consumption concepts are constantly upgrading, and the demand for high-quality insulation bottles is increasing, and these changes provide a broad space for technological innovation in the industry.

The constant flow of people in front of the booth proved Haers’ profound market insight, excellent product quality and strong brand strength.

Each of the products under Haers has its own highlights: Integrates Chinese traditional tea culture to create a titanium tea series of products such as the “Fair Cup”， the Haers Journey Series, Starburst Series, Intelligent Series and Gift Series products have also become popular with ultra-high appearance and hardcore quality.

In this conference, the masterpiece of Haers technological innovation , the Huawei-selected Haers Smart Tea Cup attracted the attention of many guests and media. With the advantages of intelligence, health and convenience, the product was put into use in a number of sessions of the conference, and with the help of building the product intelligent scene, it created a more convenient and efficient intelligent tea-making experience for the guests and unlocked the new life of intelligent technology. Behind the highly recognized product innovation is the diversified integration and empowerment of Haers and other industry leaders, relying on the professional advantages of their respective fields, focusing on user needs, spanning the industry and circles, continuously polishing products, and promoting the innovative development of China’s smart manufacturing and Chinese brands.

Haers, as a leading enterprise in the domestic bottle and kettle industry, has been deeply plowing into the research and development, design, manufacturing and sales of products for many years, adhering to the concept of focus, professionalism and expertise, and using the core science and technology to achieve the “Five merits bottle” with “good material, good craftsmanship, good quality, good appearance, and good reputation”, drive the development with innovation and build the brand with quality, so that the world can see the high-speed development of Chinese intelligent manufacturing and brand construction..