Gift For G20 Osaka Summit : A Perfect Fusion Of “Traditional And Modern” Culture

On June 28, 2019, the WeChat Moments of Ouyang Bo, the Vice President of Haers, were bustling with a lot of attention. Several photos of the G20 Osaka Summit national gift sets attracted attention. This national gift contains four pieces of beautifully designed, with a strong traditional cultural flavor of the “artworks”: two Haers thermal insulation bottles and a silk scarf, a fan. The thermos bottles feature a lifelike pattern of Japan’s national bird, the crested ibis..

“The combination of thermos and silk has brought many inspirations to both design masters, the combination of oriental culture and modern manufacturing, importing the impact of time and space, which is dignified and down-to-earth. At the same time, we apply the latest research and development results of lightweight and new materials to give the insulated bottle more connotation.”

This visit to Osaka also means that Haers has been associated with the G20 Summit for the third time – from being listed as the designated bottle for the G20 Hangzhou Summit, to hosting “the Belt and Road” China-Germany Cooperation Forum at the G20 Hamburg Summit, and now becoming a national gift supplier of the G20 Osaka Summit. The Zhejiang-made products have become more adept at performing on the international stage.

In Ouyang Bo’s view, to be able to successively and repeatedly associated with the G20 Summit, obviously and enterprise innovation and creation and brand internationalization development strategy is inseparable. From going abroad with products, to going abroad with capital, to going abroad with brands, Haers has a clear plan for the pace of internationalization of the enterprise, has gradually occupied a place in the international market. The smart and lightweight thermos cup series of innovative R&D is imprinted with the deep brand of Haers’ own brand.

Taking the opportunity of G20 Osaka Summit, Haers will make efforts to develop the Japanese market, and the fourth batch of more than 30,000 self-branded insulated bottles will be shipped soon this year. Haers overseas sales of its own brand accounted for increasing sales growth of more than 300% year-on-year. Haers has also made a good start in Russia, Europe, India and elsewhere. From the “OEM production” start, until the road to the independent brand, Haers has gained greater market autonomy and brand premium ability, demonstrating the innovative vitality of Zhejiang manufacturing.

Haers became the national gift of G20 Osaka Summit, which is not only the recognition of the strength of the enterprise brand, but also the high evaluation of Chinese manufacturing. With the pursuit of product design and quality, Haers continues to innovate, and launch a series of lightweight and smart insulation bottles with independent s property rights, successfully building its own brand and providing a solid foundation for the internationalization of Zhejiang manufacturing. Haers will continue to develop the Japanese market, actively promote the internationalization of the brand, out of a high-quality development road with Chinese characteristics, and provide more insights for Chinese enterprises to go global.