Haers Presents Latest CMF Innovations at the 138th Canton Fair

Haers will make an appearance at the 138th Canton Fair, which runs from October 23 to 27, 2025. Haers’ booth is located at Booth D42-53, Hall 2.2. For this exhibition, Haers will focus on showcasing CMF craftsmanship achievements covering both classic craftsmanships and latest developments. These include mature crafts that have been long verified by the market and widely recognized for their practicality and texture, as well as innovative crafts that have made breakthroughs in visual expression, tactile experience, and multi-sensory interaction. Through physical displays, domestic and foreign merchants can intuitively experience the new progress in surface treatment technology for drinkware.

I. Classic Crafts

As the core carrier of Haers’ technical accumulation, the classic crafts section brings together a variety of mature solutions that have been long verified by the market. Among them, the UV series crafts stand out:

UV sand texture creates a stable matte finish through a fine photocurable coating, featuring both fingerprint resistance and scratch resistance, making it suitable for practical needs in multiple scenarios.

UV ice crack texture forms natural patterns through secondary curing of special UV varnish, presenting unique texture layers on large-area color blocks.

UV feather texture achieves dynamic visual flow lines and rich layers, combined with a feather-like smooth tactile feel and fingerprint-resistant properties, collectively creating a premium, understated, and practical sensory experience.

These crafts, with mature technical standards and stable quality output, form the basic framework for the texture of Haers’ products. Classic crafts are the core cornerstone of Haers’ CMF system. Having undergone long-term market verification, they have developed mature technical standards in terms of practicality and stability.

II. Visual Breakthroughs

Building on classic crafts, Haers has carried out multi-dimensional innovations focusing on “visual experience”, breaking the static limitations of traditional coating and enabling the colors on drinkware surfaces to present richer dynamics and layers.

Rotational spray paint craft is a representative example. By adjusting the movement trajectory of the spraying equipment, it finally forms a spiral color flow pattern on the cup body from top to bottom. Each time the cup is rotated, different color connection angles can be seen, completely changing the monotony of traditional flat spraying.

Vertical gradient paint presents a naturally blended color transition effect in the vertical direction. The color gently fades from one end of the cup body to the other, with a smooth and coherent transition area and no obvious color block joints. This gradient method makes the visual effect clean and simple, while revealing a restrained sense of premium through the natural connection of color layers.

When it comes to visual experience, the rainbow paint craft, which changes colors, is also not to be missed. Rainbow paint craft has distinct appearance features: when the viewing angle or light changes, the surface of the cup body presents a flowing gradient rainbow glow. As the cup is rotated, the color of the cup body also changes, showing transitions such as from blue to purple and from green to red. The overall color effect is ever-changing, presenting rich visual layers.

In addition to rainbow paint, the chameleon paint and conch paint crafts launched by Haers this time also belong to the category of “color changing with angle and light”. Among them, chameleon paint has a more contrasting color change on the cup surface, with clear boundaries and distinct layers in color transition; conch paint carries a fine luster similar to the inner wall of natural seashells. Under different lights, the cup body shows rainbow colors against a shell-like white background, presenting a more gentle and warm texture. All crafts of this type can show different color effects with changes in viewing angle and light during rotation, bringing rich visual changes to the appearance of drinkware.

III. Tactile Sensation and Interaction

In Haers’ exploration of CMF craftsmanship, attention is not only paid to vision, but also to tactile sensation and multi-sensory interaction, making the user experience of drinkware products more three-dimensional.

Haers’ hammered texture powder coating craft forms irregular concave-convex patterns on the cup surface. The pattern shape is similar to the natural marks left on metal materials after being struck by a hammer – there is no uniform arrangement rule, and the patterns intersect but do not appear messy. When touching it, you can clearly feel the undulating texture on the surface; visually, it carries the rough sense of industrial style. This craft not only frees the drinkware surface from monotonous smoothness, but also adds a sense of solidity and heaviness to the product through such textures similar to hand-forged work.

The golden sprinkle silver paint craft takes the route of “fine texture”, showing an overall luxurious, exquisite, and warm temperament. Its glossiness is between high-gloss and matte; there is no dazzling, strong light, nor does it appear too heavy. Instead, it presents a soft luster similar to that of unfolded silk. When light falls on the surface, it forms a fine light and shadow transition along the curvature of the cup body, with an inherent warm texture. At the same time, the coating is also dotted with fine metal particles. These particles are not overly prominent, but sparkle faintly. When the cup body is rotated, you can see the particles reflecting light slightly with the light. This not only adds exquisite detail layers to the craft but also maintains a restrained luxury in the overall texture without being ostentatious. It is especially suitable for business scenarios, such as business banquets and customer gifts, where the tactile sensation and visual luster of the product can convey a sense of understated luxury.

In terms of interactive experience, Haers’ color shift decal craft presents obvious scenario-based color change characteristics. The cup body maintains a stable base color in indoor environments or under conditions without UV radiation; when exposed to outdoor sunlight or directly irradiated with a UV lamp, the surface of the cup body gradually shows another color different from the base color, and some styles also show specific patterns simultaneously. This color change effect is reversible – as long as the cup body is removed from the UV environment, the color or pattern on the surface will slowly return to the original base color. The entire process is natural and requires no additional operations.

The fragrance paint craft has achieved “the linkage between vision and smell” for the first time. Haers’ fragrance paint craft covers a variety of natural fragrances, including lavender, coffee, green tea, etc., and some can be extended to other mild scents. This type of craft focuses on the unity of fragrance and cup body color – for example, lavender fragrance is often paired with light purple cup bodies, and green tea fragrance mostly corresponds to fresh light green cup bodies, so that the visual presentation and olfactory experience can form a coordinated whole.

The release of the fragrance is triggered by interactive actions such as touching, rubbing, and holding – in daily use, gently touching the cup surface with fingers, holding the cup with the palm, or slightly rubbing the coating can make the fragrance components encapsulated in the coating release slowly. The concentration of the released fragrance is mild, not too strong, and can be clearly perceived only when approaching the cup body. This fragrance experience generated by interaction adds fun to the use process; at the same time, customers can also choose suitable styles from the existing fragrances according to their own preferences to meet personalized needs.

IV. Digital Integration

With the increasing demand for personalization, Haers has deeply integrated digital technology with CMF craftsmanship, providing more possibilities for the customization of drinkware products.

For example, the combination of UV printing and chameleon paint achieves a “dynamic pattern” effect – patterns are first printed on the cup body, and then a layer of transparent chameleon coating is sprayed on the surface of the patterns. This coating endows the patterns with color dynamics that change with angle. The overall effect not only retains the detailed advantages of UV printing but also adds a sense of dynamics with the characteristics of the chameleon coating. Visually, it is both cool and technologically advanced, and can well meet personalized scenarios that require pattern texture and dynamic effects.

The combination of UV printing + golden sprinkle craft is based on high-definition UV printing technology to present patterns with complete details on the cup surface. On this basis, a layer of transparent gold powder coating is evenly applied. The gold powder is distributed in the form of fine “starlight”. The overall visual effect not only retains the high-definition texture of digital printing but also adds a layer of dreamy luster due to the embellishment of transparent gold powder, making ordinary patterns reveal a restrained luxury. It is suitable for usage scenarios that pursue exquisiteness and atmosphere.

The above-mentioned crafts-from classic UV series crafts, to color-changing crafts such as rainbow paint, to texture-focused crafts like hammered texture powder coating, to interaction-focused crafts such as fragrance paint, and finally to digital integration crafts like chameleon + UV printing,f ully cover Haers’ diversified exploration in the field of CMF. Although these crafts have different focuses, they together form a complete technical presentation, demonstrating both the inheritance of mature crafts and breakthroughs in innovative directions, and providing rich options for the appearance and experience upgrading of drinkware products.

From October 23 to 27, at Booth D42-53, Hall 2.2 of the 138th Canton Fair, Haers will present these crafts in full physical form. Merchants can touch the texture of different crafts with their own hands, intuitively feel the details of colors and textures, further explore more possibilities of drinkware products in craftsmanship innovation, and build a technical communication bridge for future cooperation.